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Kraig M. Heiligman  
Coldwell Banker Residential Brokerage
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Home Selling - Marketing Schedule



As a successful listing broker I pride myself on my ability to, and the way that I market my properties. I guarantee to you the following marketing plan, and invite you to see if other brokers will guarantee this kind of marketing for your property. The successful marketing of a property is crucial for the sale. I believe I market my properties more often, and more effectively than any other broker.

WEEK 1:
Submit listing to Multiple Listing Service.
Direct download onto the three web sites. (Kraig.com, DeWolfe.com, Realtor.com)
Boston Sunday Globe ad on Saturday AND Photo display
Ad in full run of the Concord Journal/Maynard Beacon
Broker Open House
Public Open House (if desired by seller)
Filming for DeWolfe Home Movie!

WEEK 2:
Photo display ad in the Action Unlimited
Boston Sunday Globe ad
Public Open House (if desired by seller)

WEEK 3:
Boston Sunday Globe ad
Postcard mailing campaign to area homes and target buyer database

WEEK 4:
Boston Sunday Globe ad
Homes Advertiser ad
HOMES magazine ad on stands

WEEK 5:
Boston Sunday Globe ad
Photo display ad in full run of the Concord Journal/Maynard Beacon

WEEK 6:
Boston Sunday Globe ad
If no offer by this point - meeting with Seller to discuss options and feedback






Home Selling
2002 Quotables
Marketing

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